CASE STUDY: NEWS APPS AND THE QUEST FOR EXTREME RESPONSIVENESS

News reading apps are the quiet ninjas of the mobile world. On the face of it, they perform a simple, repetitive task: displaying the daily news. Whether it's the Huffington Post, the BBC, The Guardian or the Mail Online, they all go about this task in very similar ways.

Behind the scenes, however, the popularity of the leading news outlets is so great, and there’s so much pressure to engage and retain habitual readers (who are fussy and spoilt for choice), that news reading apps have become the focus of huge amounts of technical skill and resources, both in terms of software development and QA. The apps may be simple, but perfecting them isn’t.

Read More

1