The death (and rebirth) of the smartphone buyer's guide

It’s a perk of my line of work that I usually get given a new phone to try out every couple of months. But despite this (much appreciated) luxury, I still like to go into phone stores once in a while to get a feel for what shoppers are asking for and what they’re being sold.

That’s how I ended up at a central London branch of Carphone Warehouse just in time to receive a pitch from a very suave and eloquent salesman who was trying to sell me an iPhone 7. “Have you tried it yet?!” he asked, with apparently genuine excitement.

It was halfway through this conversation that a thought struck me: He hasn’t once asked me about my usage profile. Do I play games? Do I watch a lot of Netflix? Do I spend my evenings on social media? Am I an avid mobile photographer? Am I a pure business user, just checking emails and making calls? His sales patter made room for none of this.

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How global finance giant J.P. Morgan uses mobile app testing and automation to secure billions

J.P. Morgan has no fewer than twenty different mobile apps for its customers and staff, all ultimately designed to streamline and safeguard the movement of money.

Each app inevitably comes with risks: for example, the bank has an iOS app for its traders that authorises transactions of up to £20 million based on a single biometric login. Solid mobile testing and QA are therefore critical.

Responsibility for this testing rests on shoulders of J.P. Morgan VP Lee Crossley, who will soon be speaking at open(London) 2017 — an intensive one-day event focused on the latest QA methods and tools for mobile apps, games and VR.

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Learn how Rovio puts free-to-play quality at the heart of game development, keeping two billion users coming back for more

How did Angry Birds reach one billion users within three years of its launch, and two billion users just 18 months later? And how is Rovio’s skill in creating free-to-play mobile games still driving the company’s success today?

Most answers to these questions have something in common: recognition for the sheer feeling of quality that the Angry Birds games exude in everything from their touch-responsiveness to their physics simulation and in-game economics. But this poses an additional question: how does Rovio achieve such quality?

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Does 'Super Mario Run' set a new benchmark for mobile gaming performance?

Mario has arrived fashionably late to the iPhone party and no one is holding it against him. Such is Nintendo’s reputation for quality that many gamers are actually expecting this week’s launch of Super Mario Run to set a new standard for mobile gaming.

We’ve been using GameBench to find out whether Super Mario Run delivers the objective hallmarks of quality: Does the game run at a perfect, console-like 60fps? Does it make efficient use of system resources and battery power? And does Mario manage to keep up with his Sega rival, Sonic, who has already had a long career in the “endless runner” genre on smartphones? Read on to find out...

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open( London ) 2017

No fluff. No sponsor-to-speak. A unique gathering of mobile QA specialists sharing best practice, organised by TIGA and Gamebench. Will you be joining us?


Join your peers and industry leaders from businesses such as: Google, Samsung, Rovio, Daily Mail Group, Ocado, Trainline, Proteus VR Labs and JP Morgan in this unique industry-insider event. But hurry, tickets are limited.

We had amazing feedback from participants and speakers at last year’s event, and have widened this year’s focus to include mobile apps and the emerging areas of automotive and VR, in addition to mobile games.

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